11 Jan 09 Is location the most important factor in opening a fast food business?
Tags: Direct Mail, Direct Marketing, Fast Food, Food Business, Mail Advertisement, Newspaper Advertisement, Sandwich Shop
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Tags: Direct Mail, Direct Marketing, Fast Food, Food Business, Mail Advertisement, Newspaper Advertisement, Sandwich Shop
yes locations is important but brand name is most important too so i can say 50% location and 50% brand name if you have these two you will win for so. Good luck
No. Location is the most important factor.
Fast food service revenue depends on two things: Ticket size and customer volume. Ticket size means how much the customer orders per visit. Volume is… well, number of customers coming to your shop. In the fast food business, you try to focus on volume. The menu and prices tend to be competitive in a specific geographic area. So the differentiating factor is location. Getting a location like in front of a school will do wonders for your business as opposed to having a good brand being located in the middle of nowhere.
There is limited brand loyalty among fast food consumers. The purchases are small value and they tend to seek variety. Therefore, volume is the key which ties into your store location.
(IMHO)
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