22 Mar 09 I recently did a direct mail for a photography business. I mailed 500 postcards to people that had over 80k?

Mere_Mortal | 24 Mar 2009 9:09 pm
1% is good and a 3% response is awesome.
V2K1 | 26 Mar 2009 12:06 pm
If your only target refiner was 80K+, you’d better be selling studio portraits, weddings or other family-oriented stuff.

Middle class doesn’t buy any other kind of photography.

HTH
V2K1
fhotoace | 27 Mar 2009 7:19 pm
If you get a return of over 4 to 5% you are doing fine. You should be able close between 30-40% of those.
Dr. Sam | 28 Mar 2009 1:05 am
Liek your question, repetition is the key to success in direct mail. Mail to the same people 2-3 times and your reponse rate will go up each time. Well, your overall response rate, that is. If you got 2-3% the first time, you will pick up an additional 1% each successive time. Roughly.

Try to earmark some of the income from a direct mail campaign for the next level of mailing, too. Plow some of your return back into this investment.
Antoniki | 28 Mar 2009 3:21 am
Find a market and target it. 80k is hardly a good qualifying factor. Why not target rich seniors or something next time.

Without follow up 1% would be a good responce.

What was the image like????