Comments on: I recently did a direct mail for a photography business. I mailed 500 postcards to people that had over 80k? http://www.direct-mail-marketing.org/photography/i-recently-did-a-direct-mail-for-a-photography-business-i-mailed-500-postcards-to-people-that-had-over-80k/ Wed, 20 Jan 2010 01:31:07 +0000 http://wordpress.org/?v=abc hourly 1 By: Antoniki http://www.direct-mail-marketing.org/photography/i-recently-did-a-direct-mail-for-a-photography-business-i-mailed-500-postcards-to-people-that-had-over-80k/comment-page-1/#comment-86 Antoniki Sat, 28 Mar 2009 03:21:59 +0000 http://www.direct-mail-marketing.org/photography/i-recently-did-a-direct-mail-for-a-photography-business-i-mailed-500-postcards-to-people-that-had-over-80k/#comment-86 Find a market and target it. 80k is hardly a good qualifying factor. Why not target rich seniors or something next time. Without follow up 1% would be a good responce. What was the image like???? Find a market and target it. 80k is hardly a good qualifying factor. Why not target rich seniors or something next time.

Without follow up 1% would be a good responce.

What was the image like????

]]> By: Dr. Sam http://www.direct-mail-marketing.org/photography/i-recently-did-a-direct-mail-for-a-photography-business-i-mailed-500-postcards-to-people-that-had-over-80k/comment-page-1/#comment-85 Dr. Sam Sat, 28 Mar 2009 01:05:12 +0000 http://www.direct-mail-marketing.org/photography/i-recently-did-a-direct-mail-for-a-photography-business-i-mailed-500-postcards-to-people-that-had-over-80k/#comment-85 Liek your question, repetition is the key to success in direct mail. Mail to the same people 2-3 times and your reponse rate will go up each time. Well, your overall response rate, that is. If you got 2-3% the first time, you will pick up an additional 1% each successive time. Roughly. Try to earmark some of the income from a direct mail campaign for the next level of mailing, too. Plow some of your return back into this investment. Liek your question, repetition is the key to success in direct mail. Mail to the same people 2-3 times and your reponse rate will go up each time. Well, your overall response rate, that is. If you got 2-3% the first time, you will pick up an additional 1% each successive time. Roughly.

Try to earmark some of the income from a direct mail campaign for the next level of mailing, too. Plow some of your return back into this investment.

]]> By: fhotoace http://www.direct-mail-marketing.org/photography/i-recently-did-a-direct-mail-for-a-photography-business-i-mailed-500-postcards-to-people-that-had-over-80k/comment-page-1/#comment-84 fhotoace Fri, 27 Mar 2009 19:19:19 +0000 http://www.direct-mail-marketing.org/photography/i-recently-did-a-direct-mail-for-a-photography-business-i-mailed-500-postcards-to-people-that-had-over-80k/#comment-84 If you get a return of over 4 to 5% you are doing fine. You should be able close between 30-40% of those. If you get a return of over 4 to 5% you are doing fine. You should be able close between 30-40% of those.

]]> By: V2K1 http://www.direct-mail-marketing.org/photography/i-recently-did-a-direct-mail-for-a-photography-business-i-mailed-500-postcards-to-people-that-had-over-80k/comment-page-1/#comment-83 V2K1 Thu, 26 Mar 2009 12:06:57 +0000 http://www.direct-mail-marketing.org/photography/i-recently-did-a-direct-mail-for-a-photography-business-i-mailed-500-postcards-to-people-that-had-over-80k/#comment-83 If your only target refiner was 80K+, you'd better be selling studio portraits, weddings or other family-oriented stuff. Middle class doesn't buy any other kind of photography. HTH V2K1 If your only target refiner was 80K+, you’d better be selling studio portraits, weddings or other family-oriented stuff.

Middle class doesn’t buy any other kind of photography.

HTH
V2K1

]]> By: Mere_Mortal http://www.direct-mail-marketing.org/photography/i-recently-did-a-direct-mail-for-a-photography-business-i-mailed-500-postcards-to-people-that-had-over-80k/comment-page-1/#comment-82 Mere_Mortal Tue, 24 Mar 2009 21:09:19 +0000 http://www.direct-mail-marketing.org/photography/i-recently-did-a-direct-mail-for-a-photography-business-i-mailed-500-postcards-to-people-that-had-over-80k/#comment-82 1% is good and a 3% response is awesome. 1% is good and a 3% response is awesome.

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