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09 Feb 09 How many times should I reach my customers per month and how?

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Reader's Comments

  1. |

    3 times a month seems like way too much, they’ll start getting annoyed. That’s 36 times per year, way too much, they’ll start seeing it and just closing it, or worse putting it through a spam filter as junk mail.

    If you do it, do it the classy way. Make sure to ask them if they’d like to sign up for free e-coupons, never assume that just because they’re customers that they will want them automatically, and you don’t want to become a nuisance or they’ll find someone who isn’t.

    Then I suggest doing it once per month. Not only is this easier for your customers, and makes it more likely for them to pay attention to each one, but it’s also easier for you to draft up and send.



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