05 Mar 09 What are some effective guerilla marketing techniques ?
Tags: Budget, College Kids, Direct Mail, Effective Marketing, Fliers, Guerilla Marketing Techniques, Time Crunch, Tutoring Service
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Tags: Budget, College Kids, Direct Mail, Effective Marketing, Fliers, Guerilla Marketing Techniques, Time Crunch, Tutoring Service
Check out a Small Business Development Center (SBDC)-A federally funded, no cost program who’s only business is helping you to be successful. There is one in most larger cities.
Well, seeing as you have such a huge time crunch….
How about putting an advertisement in the college paper? They usually don’t cost much, and its got a large circulation to a very targeted audience, college kids.
Honestly though, the best way to start up a small business is through SiteBuildIt. SBI provides all the tools needed to kick start your business. Since you have a ready service, you know exactly what your site will be about- school subjects! The key to a site is content, and if you post helpful lessons on complex college concepts, I bet you that students will want to find out more by enrolling in your tutoring service.
Do NOT use Adwords unless you know what you are doing.
Here is a marketing trick that worked for me. I approached a cafe/restaurant owner and said that I wanted to run a compeition for the local diners. Basically it involved business owners to drop their business cards into a small bowl left near the cash register.
At the end of a month one of them would be pulled out and win a prize. The prize of course was a slap up meal at the restaurant which made the owner agree to it.
All those who did not win were contacted and told that they didn’t win the competition but would they won a runners up prize. This was a booklet or CD promoting my services. You could probably adapt this technique to suit your own situation.
Read Jay Conrad Levinson who is the master of guerilla marketing. He is full of great ideas to help you think outside the box…